Business Storytelling Expert

People don’t generally WANT the best.
(And your thing IS the best – right?)

You might think they need it. They might even SAY they want it.

But whatever you offer… I bet there’s somebody not as good as you who has YOUR customer’s attention.

It’s true in hospitality, corporate and even government.

Humans are irrational.

And every deal you want to make has an irrational human on the other end.

So why do most business leaders take a RATIONAL approach to everything?

There’s plenty of evidence to say that conventional, rational approaches to business success don’t add up.

Some people appear to have everything they want…

Whilst others can’t get anything at all…

…no matter how hard they seem to try.

Working harder isn’t the answer.

You need to connect, to persuade, to inspire.

And that can’t be done with logic.

It’s all about stories…

Exciting, fun, heart breaking, IRRATIONAL stories.